Kao is debuting a new brand and line of products designed to help change the way eczema treatment is approached.
Re/cover features patented technology that works to provide users with eczema relief while also addressing the pain points associated with existing treatments on the market, the company said.
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Featuring a system that contains a serum and patch to relive itch and help recover healthy-looking skin, the products currently available include:
- The Calming Eczema Serum: A lightweight formula that is enriched with horse chestnut and allantoin to work in alleviating sensitive skin caused by eczema. It also contains colloidal oatmeal for its skin-soothing properties; and
- The Moisture Patch: Developed from patented Fine Fiber technology, it is applied to the affected area after the serum and contains a breathable barrier that disappears over time.
“The launch of re/cover is a milestone moment for Kao,” said Karen Frank, president of consumer care business, Americas and EMEA. “We are the first to bring this innovative system to the US market. It underscores our unwavering commitment to revolutionizing eczema care and maintaining our leadership in therapeutic skin solutions. With re/cover, we're not just changing the game; we’re setting a new standard for excellence in skincare.”
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Re/cover will be available for purchase beginning Nov. 1 online for a suggested retail price of $39.99.