Keys Soulcare, Amazon Alexa partner on immersive experience
Alicia Keys’ Keys Soulcare and Amazon Alexa are coming together to offer Echo customers a soulful twist on their daily device interactions, per the companies.
The partnership allows users to say, “Alexa, enable the Keys Soulcare theme,” for narration by Keys herself.
Alexa users who opt to enable the theme will gain access to positive energy and good vibes through inspiring words, music and beauty and skin care tips from the Grammy and Tony-Award-winning artist, Amazon said.
[Read more: E.l.f. Skin launches bronzing drops with campaign starring Jameela Jamil]
“With our new Alexa experience, we’re bringing the philosophy of Keys Soulcare and infusing it into people’s daily lives, helping them to create empowering beauty rituals that nurture their whole selves,” said Alicia Keys. “There is so much power in a voice—and this experience puts time in your day to take care of you while having some fun—I am filled with gratitude to connect with Alexa users in this special way.”
Questions users can get answered from Alexa once the Keys Soulcare theme is enabled include:
- “Alexa, find my skincare ritual”
- “Alexa, give me an affirmation”
- “Alexa, get ready with Soul”
- “Alexa, give me a Soulcare tip”
- “Alexa, what time is it?”
- “Alexa, set a 9:00 am yoga alarm”
- “Alexa, set a 30-minute self-care timer”
- “Alexa, remind me to reflect every day”
- “Alexa, shop for Keys Soulcare”
- “Alexa, hello”
[Read more: Keys Soulcare aims to nourish skin with It’s Like Skin 2-in-1 Concealer + Tint]
“My soulcare is listening to the soulful voice of Alicia and we’re thrilled to be the first in beauty to give Alexa customers this unique experience. Alicia exudes life, light and energy wherever she goes, and with Alexa, Alicia can connect with the community in positive and authentic ways,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty and president, Keys Soulcare.
The Keys Soulcare theme will be available to Amazon Alexa users through the end of August.
