La Roche-Posay emphasizes quality of moisturizer in TV campaign
La Roche-Posay wants to help consumers achieve their smoothest skin yet.
As a way to help them find products that cater to their skin care needs, the beauty brand is putting a major emphasis on the benefits of its dermatologist-tested moisturizer with its first-ever television campaign.
Highlighting its Toleriane Double Repair Face Moisturizer, the ads are now running across all major TV networks, the company said.
[Read More: La Roche-Posay adds face, body wash to Lipikar portfolio]
Suitable for all skin types, the Double Repair Face Moisturizer features a lightweight texture and formula that helps restore healthy-looking skin, aids in repairing the skin’s barrier and provides long-lasting 48-hour hydration.
Ingredients found in the product include the brand’s prebiotic thermal water, which contains a unique combination of minerals, trace elements and a high concentration of selenium to help skin feel soothed; ceramide-3, a lipid found in the skin that helps retain moisture and a healthy skin barrier; niacinamide, a water-soluble vitamin that help restore skin’s moisture; and glycerin to help hydrate the skin by absorbing water from the surrounding element.
In addition, the moisturizer is free of oils, parabens, fragrances and drying alcohol, is non-comedogenic, dermatologist-tested, sensitive and allergy-tested, the company said.
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Retailing for $19.99, La Roche-Posay’s Toleriane Double Repair Face Moisturizer is available at such retailers as CVS Pharmacy, Walgreens, Target and Ulta Beauty, as well as at laroche-posay.us and Amazon.com.