La Roche-Posay launches immersive ‘Shades’ experience in New York
La Roche-Posay is bringing color theory to life with a new exhibit at Edge, the highest indoor and outdoor sky deck.
Located in New York City, the “Shades” experience features transparent color both indoor and outdoors that invites visitors to experience the iconic skyline in vivid hues.
“Shades at Edge captures the vibrant energy of New York City in the summer," said Francesca Merlino, Chief Commercial Officer at Hudson Yards Experiences. "We're thrilled to welcome visitors from across the U.S. and around the world to experience unique, only-in-NYC moments with us at the Edge. Whether it’s your first visit to the city or an annual tradition, Shades at Edge offers a fresh, imaginative way to take in the 360 views of our iconic skyline like never before."
[Read more: New Study: Consumers on the hunt for reef-friendly, anti-aging-focused sun care products]
Running through September, the exhibition looks to challenge guests to consider the view more carefully.
“As the industry leader in sun protection, we are proud to partner with Edge on this exciting experience during peak summer season,” says Rachelle Mladjenovic, General Manager at La Roche-Posay USA. “Since 2010, La Roche-Posay has proudly supported skin cancer prevention through education on sun-safe behaviors, smarter sun protection, and access to free skin checks. At Edge, we’ll raise awareness for the importance of practicing sun-safe behaviors amongst tens of thousands of people.”
Developed in partnership with the experiential designers at Makeout, the experience will give visitors samples of La Roche-Posay’s Anthelios sun care products along with sun safety information.
