Lip

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.

For all the clamor and controversy over being “cruelty-free,” little attention is paid to the animal derivatives used in the products themselves. There is a small but growing band of thought leaders — brands, bloggers and activists — who are determined to raise awareness and create a market for those who want to lessen the environmental impact of animal agriculture by offering vegan beauty products.

Although the U.S. color cosmetics market has seen a 2% increase so far this year, growth is sluggish across individual segments, according to new research by Mintel. Consumer desire for simplified makeup routines have affected lip, facial and eye cosmetics — each of which has grown about two percentage points slower this year compared with last year.

NEW YORK — Estée Lauder has unveiled its campaign for a second limited-edition makeup collection with fashion designer Victoria Beckham.

The new Victoria Beckham Estée Lauder makeup collection will be available beginning September 2017 at select retailers globally, as well as victoriabeckham.com, esteelauder.com and Victoria Beckham's flagship 36 Dover Street London store. Beckham will front the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York.

NEW YORK — L'Oréal Paris has timed the debut of its new Colour Riche Matte Lipstick for Saturday, July 29 — National Lipstick Day.

NEW YORK — Pixi Beauty has announced a new partnership with Perfect to bring a collection of its products to the company’s YouCam Makeup app. More than 50 Pixi products will be available for augmented reality try-on within the app, including its Multibalms, Endless Silky Eye Pens and its new five-product line of MatteLast liquid lip colors.

NEW YORK — Estée Lauder is expanding its omnichannel reach and its partnership with ModiFace by bringing a conversational lipstick advisor to its flagship brand’s e-commerce offerings.

With the chatbot, Estée Lauder shoppers can search for and virtually try on the full assortment of Estée Lauder’s lipstick shades, take a quiz that will provide personalized shade recommendations based on the shopper’s preferences and perform a search by color, allowing them to search for lipsticks based on any photo.