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Estee Lauder to buy millennial-fave beauty brand for $1.45B
NEW YORK -- Estee Lauder has agreed to buy California-based beauty company Too Faced for $1.45 billion, scooping up a brand that’s popular with millennials.
Too Faced products are sold at self-serve beauty retailers such as Sephora and Ulta Beauty and have a loyal following on social media.
The deal is the latest in a series of beauty mergers this year.
In October Coty acquired more than 40 of Procter & Gamble Co.’s beauty brands. And Revlon agreed to acquire Elizabeth Arden in June for about $419 million.
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e.l.f. Beauty is expanding in New York City
OAKLAND, Calif. -- e.l.f. Beauty is expanding its footprint in the New York City area with a new store north of Union Square.
The 520-square-foot store is located at TurnStyle, the underground marketplace located below Columbus Circle at Eighth Avenue, between 57th and 58th Streets.