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JCPenney is testing a smaller Sephora format
JCPenney is testing out a smaller version of the Sephora shops that it places strategically within its stores.
According to Fortune, if the trial is successful, JCPenney could roll out the new 350-square-foot boutiques inside the smaller stores that it operates.
Read more about the new Sephora shops by clicking here.
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H2O Beauty rings in holiday season with new gift sets
SAN FRANCISCO -- H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.
H2O+ Beauty says the new holiday offerings are inspired by the brand's innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils or phthalates.
The packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand's water-based heritage.