Lip

Retailers are asking for fewer — but bigger and bolder — new products and fewer flankers.

So what’s hot — and why?

Social media has given a face, and quantified, just how many individuals are hungry for products that are made specifically with them in mind, and this social revolution is forcing the beauty industry to make changes faster than ever before. (Allure)

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.

At top from left: Alex Tomas, DSN; John Burton, president of Session Savers; Jessica Stanton, ECRM account manager for HBC; and Lisa Carrillo, ECRM SVP of Beauty Care.

ORLANDO, Fla. -- Session Savers Sunscreen, a San Diego-based supplier of on-the-go sun care products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its eponymous line of sunscreen products.

NEW YORK -- So it turns out that it's not just teens who love beauty products. New research from Mintel reveals that as many as 80% of all 9- to 11-year-olds in the United States use beauty and personal care products.

More than half of US 12-14 year olds use mascara (54%), as well as eye shadow, eye liner and eyebrow pencils (54%). Meanwhile, some 45% use foundation/concealer, 30% use blush/bronzer and 10% use hair coloring products.

NEW YORK -- Beauty blogger and entrepreneur Huda Kattan is launching a new take on liquid lipstick with a revolutionary formula.

Huda Beauty's new comfort-wear Liquid Matte formula is infused with antioxidants and an exclusive complex to help maintain the lips' hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with staying power.  

TORONTO -- Celebrity makeup artist Charlotte Tilbury is adding a fragrance to her beauty product portfolio.

Tilbury announced she is launching Scent of a Dream in August. Kate Moss has signed on to be the scent's beauty ambassador.

"I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you," Tilbury said. "I believe consumers can use Scent of a Dream to create an emotional pathway."