Wahl launches innovative, documentary-style ad campaign

STERLING, Ill. – Men's grooming brand Wahl Clipper is honoring "real guys" with a new documentary style campaign that profiles two American men.



The Vintage Bike story profiles four guys from BurnUp Company of West Palm Beach, Fla., who refinish and restore, vintage motorcycles and customize their facial hair with Wahl trimmers with the same care they customize bikes. The Firefighter story features firefighters from York, Pa., who reside in the longest continuously running firehouse in the country as they cut their hair to look professional when they answer the call.  As the Firefighters in the video say, “fighting fires is difficult; cutting your hair shouldn’t be.”



“We are proud of the latest edition of the campaign, which illustrates the American spirit and how everyday guys living their dream get ready every day,” said Steven Yde, Wahl division vice president of marketing for Wahl.  “These guys have hard jobs and lead busy lives; Wahl makes powerful grooming tools that make it easy for guys to look good without spending a lot of time doing it.”



The campaign includes 15- and 30-second TV spots that will run nationally throughout the fall on male-targeted networks. Longer format videos that share more of the firefighter and vintage bike stories are featured on http://grooming.wahl.com. Digital takeovers, banner ads and social media are also part of the campaign.