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Estee Lauder to buy millennial-fave beauty brand for $1.45B

11/15/2016

NEW YORK -- Estee Lauder has agreed to buy California-based beauty company Too Faced for $1.45 billion, scooping up a brand that’s popular with millennials.


Too Faced products are sold at self-serve beauty retailers such as Sephora and Ulta Beauty and have a loyal following on social media. 


The deal is the latest in a series of beauty mergers this year.


In October Coty acquired more than 40 of Procter & Gamble Co.’s beauty brands. And Revlon agreed to acquire Elizabeth Arden in June for about $419 million.


Read more about the Estee Lauder deal by clicking here.


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