L’Oréal Paris Elvive’s Hyaluron + Plump makes exclusive Walmart debut
L’Oréal Paris’ recently launched Hyaluron + Plump collection welcomes a new roster of products that will be available exclusively at Walmart.
The brand shared that the Hyaluron + Plump collection is infused with hyaluronic acid and salicylic acid to help remove dulling residue from hair and hydrate the ends. The product is designed to exfoliate and purify the scalp.
“We are thrilled to partner with Walmart on another exclusive collection that directly addresses an increasingly prevalent consumer need,” said Ali Goldstein, president of L’Oréal Paris USA. “Younger generations are prioritizing their scalp care in new ways and the introduction of Elvive Hyaluron + Pure helps democratize their needs at more accessible price points." She continues, "Our exclusive partnership with Walmart, the #1 retailer in America, represents an incremental consumer recruitment opportunity for both L’Oréal Paris Elvive and Walmart, and we look forward to expanding our shopper base together.”
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The full collection now includes:
- Hyaluron Pure Oil Erasing Serum: Infused with salicylic acid and hyaluronic acid, the product aims to help gently exfoliate the scalp surface to remove impurities and product buildup;
- Hyaluron Pure Purifying Shampoo: Formulated with salicylic acid and hyaluronic acid, the shampoo looks to remove dulling residue from strands; and
- Hyaluron Pure Rehydrating Conditioner: Made with salicylic acid and hyaluronic acid, the product works to coat full-strand hair for a lightweight and hydrating feel from root to end.
“We’re thrilled to once again collaborate with L’Oréal Paris on the launch of Elvive Hyaluron + Pure Collection,” said Walmart merchandising vice president of beauty, Creighton Kiper. “This new innovative product line reflects our commitment to providing our customers with top-tier haircare solutions, ensuring they experience personalization for their self-care routine at the everyday low prices we provide.”
