Madam by Madam C.J. Walker caters to textured hair care needs
Madam C.J. Walker is looking to respect, protect and perfect the wide range of styles worn by women of color.
To do just that, the icon is launching the Madam by Madam C.J. Walker hair care line by Sundial Brands.
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“We’re so excited to be announcing the launch of Madam by Madam C.J. Walker — a collection designed to carry on Madam Walker’s legacy as an innovator, trailblazer and activist. The products were created for polycultural women who proudly lead their lives, unbothered by society’s ideals of how they should look, feel, and present themselves.” said Cara Sabin, CEO of Sundial Brands, Madam by Madam C.J. Walker’s parent company. “Madam by Madam C.J. Walker celebrates the multi-dimensionality of women with textured hair, enabling them to switch it up while promoting a healthy scalp, stronger hair and unlimited styling possibilities.”
Featuring eleven products, the collection features damage-defying formulas that aim to cater to the hair care needs of those with textured tresses.
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Products part of the collection include:
- Healthy Scalp, which contains the Wonderful Hair Balm to Oil and Healthy Scalp Serum;
- Stronger Hair, which features the Revive and Reset Shampoo, Strengthen and Restore Conditioner, Instant Repair Deep Conditioner and Detangling Leave-In Conditioner; and
- Unlimited Styling, which consists of the Stretch and Define Curl Cream, Humidity Shield Styling Gel, Strengthen and Shine and Braid Spray, Split End Smoothing Serum and Smooth and Sleek Heat Protectant Spray.
Retailing for $10, the Madam by Madam C.J. Walker collection is available exclusively at Walmart.
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“We are thrilled to continue Walmart’s commitment to expanding our beauty and haircare offering for women of color with a brand that has a storied legacy and exciting future” said Angel Beasley, merchandising director of specialty hair at Walmart. “By partnering with Madam by Madam C.J. Walker, we are bringing a quality and coveted product line to our customers across the country at an affordable price point.”