Dove Kids is continuing to meet the hair care needs of children.
Recently, the brand announced the launch of a new range of hair products that were specifically designed to cater to the hair care needs of children with curls, coils and wavy textures.
Inspired by filmmaker Matthew A. Cherry’s Academy Award-winning animated short, “Hair Love,” the collection’s packaging features Zuri from the film, as well as positive affirmations on every bottle to boost confidence and inspire self-love, the company said.
Formulated with shea butter and coconut oil to leave tresses soft, moisturized and healthy, products part of the collection includes the Moisturizing Shampoo, Nourishing Conditioner, 2 in 1 Detangler and Refresher Spray, and Styling Curl Cream.
In addition, Dove and Cherry are working together to ensure that the next generation develops a positive relationship with beauty through the Crown Petition Act.
Like many other Dove Kids Care products, this new line has been dermatologist tested, is tear-free, hypoallergenic, and formulated without the use of added parabens or phthalates, the company said.