Mally Beauty unveils brand relaunch

Mally Beauty’s “Life Is Better with Makeup” campaign highlights how makeup can be a powerful confidence booster, mood lifter and fun form of self-care, the company said.

Gisselle Gaitan

2/23/2022

Mally Beauty, which was founded by celebrity makeup artist Mally Roncal, is debuting its brand-new relaunch.

Debuting alongside the “Life Is Better with Makeup” campaign, the revamp focuses on the brand’s core message of makeup being a powerful confidence booster, mood lifter and fun form of self-care, the company said.

Since its inception, Mally Beauty has focused on empowering individuals to feel their most confident, as well as instilling the belief that a day-to-day beauty routine sparks joy and creates a ritual to look forward to.

Through the campaign, the brand not only looks to illustrate that message, but also inspire women to add more glamour to their daily routines, even in unexpected places like the gym, giving birth or completing daily household chores, the company said.

As part of the relaunch, Mally Beauty is debuting the limited edition Maxed-Up Makeup Kit, which contains six products, including the Poreless Face Defender, Plush Pen Concealer, Evercolor Shadow Stick, Evercolor Starlight Waterproof Eyeliner, More is More Mascara and Positive Color Lip and Cheek Stick.

Retailing for $95, Mally Beauty’s Maxed-Up Makeup Kit is available for purchase online at Mally.com.

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