ManiMe, Coca-Cola partner on custom-fit gel manicures

ManiMe, a brand known for its custom-fit, stick-on gel manicures, is joining forces with Coca-Cola on a brand-new three-year partnership.

To kick off the partnership, the companies announced the launch of a limited-edition collection of custom-fit gel manicures.

“We appreciate Coca-Cola’s ability to recognize the important role of customization for our respective industries,” Laure Murciano, ManiMe chief marketing officer, said. “Through our partnership, ManiMe and Coca-Cola will bring a new level of innovation to the beauty industries, all while delighting consumers with recognizable and wearable nail art designs.”

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The ManiMe and Coca-Cola collection consists of six nail art designs that celebrate the beverage brand’s iconic image and showcase a fresh perspective on its colors and iconography, the companies said.

“The collaboration with Coca-Cola marks a milestone for ManiMe as it will be our most significant, longest-standing collaboration and has the potential to expand our reach into new demographics and markets. We are so inspired to be working with a brand with such an established history,” Jooyeon Song, ManiMe CEO and founder, said. “The opportunities and gel designs are truly endless as we begin to plan the next three years of our partnership with Coca-Cola’s portfolio of brands.”

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Designs in the collection include:

• A Sign of Good Taste, a black matte manicure that showcases how Coca-Cola is spelled in different languages and is recognized worldwide;
• Happiness in a Sip, a manicure that features a blend of Coca-Cola’s signature red and white checkers;
• Always Coca-Cola, a manicure with a collage of Coca-Cola’s recognizable script;
• Drink Coca-Cola, a classic red manicure that comes with the option to add accent nails that feature Coca-Cola’s branding;
• Red, White and You, a swirling motif of Coca-Cola’s red and white colors. The design mimics the curvature of its glass bottles; and
• Open Happiness, a silver-foil cuticle detailing on a gray base that imitates cans of Coca-Cola and Coke.

“Throughout the years, Coca-Cola has created iconic visual assets that take our brand beyond the food and beverage industry and into the realm of our customers' everyday lives,” Katie Wilhelm, associate licensing manager, North America, Coca-Cola, said. “In partnership with ManiMe, we can now offer the unique opportunity for our fans to capture these iconic moments directly on their fingertips.”

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The ManiMe and Coca-Cola collection retails for $25 per gel set at manime.co.