Millie Bobby Brown’s Florence by Mills beauty enters fragrance space
Florence by Mills, the lifestyle brand founded by “Stranger Things” star Millie Bobby Brown is launching its first fragrance — Wildly Me.
Created out of a desire to redefine beauty, the scent was created in collaboration with fragrance house Givauan and is inspired by a botanical garden where bergamot and sage intertwine with purple iris, blooming wisteria, violet flowers and lavender. It also contains notes of periwinkle, sandalwood and cedarwood.
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“I launched florence by mills beauty in 2019 due to the lack of clean, high-quality products available for myself and my friends,” said Millie Bobby Brown, founder of florence by mills beauty. “As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically, wildly yourself. I’m thrilled to finally be able to share this part of my passion project with the flo family.”
In addition, Wildly Me’s formula includes Orpur classified ingredients, which is a label awarded to qualities of natural and raw materials from the Givaudan palette, the company said.
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Retailing from $24 to $65, florence by mills’ Wildly Me fragrance is available for purchase online.