-
H2O+ Beauty gives its business model a makeover
SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.
The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.
-
PDC Brands targets eyelash, nails
HAYES, U.K. — Eyelashes and artificial nails are growing, and that isn’t wasted on PDC Brands, which last month scooped up the United Kingdom’s Original Additions. The deal brings PDC, known for fragrance and bath products, into two new categories. Most notable is the chance to expand into the artificial eyelash category with Original Additions’ Eylure London, the No. 1 cosmetics lash brand in the United Kingdom.
