Naomi Watts’ Stripes Beauty acquired by L Catterton

L Catterton, a consumer-focused investment firm, and actress Naomi Watts have finalized the acquisition of Stripes Beauty. 

Stripes Beauty, founded by Watts in 2022, was created with the mission to normalize conversations about menopause and other symptoms associated with natural hormonal changes as women age. 

“This is an exciting moment for Stripes Beauty, and I'm grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause,” said Naomi Watts. “Stripes Beauty’s mission, products, and community are deeply meaningful to me, and I'm thrilled to partner with L Catterton, who is also dedicated to providing solutions to this underserved community.”

[Read more: Kenvue’s Versalie platform addresses women’s hormonal wellness concerns]

With capital support from L Catterton, Stripes Beauty will be able to focus on accelerated growth domestically and internationally by focusing on marketing investments and team expansion, as well as an innovation pipeline, the company shared. 

In addition, Stripes Beauty shared it will work with The Dream Date, a clinically-backed supplement that contains melatonin, magnesium and red clover, as well as expand its distribution channels to Amazon. 

“As consumer-focused investors, we have followed the success of Stripes Beauty and believe in their mission to develop a community of support for women as they age,” said Whitney Casey, who led the deal for L Catterton. “We are proud to invest in women and contribute to developing a health platform to address the full range of women's unique lifestyle needs. Led by a team of strong industry experts, we will nurture and grow the Stripes Beauty brand, its community, and consumer loyalty.”

Lastly, the brand shared that Debra Perelman, the former CEO of Revlon, will serve as its executive chair, and Cara Kamenev, a former L’Oréal executive, will take over as president.