Naturium’s skin care products roll out at Ulta Beauty

Naturium’s viral skin care products are now available to a wider range of shoppers following its launch at Ulta Beauty. 

Founded by Susan Yara, the brand was acquired by e.l.f. Beauty, and features an assortment of skin care and body care products that are now shoppable at all 1,400 Ulta Beauty locations across the nation. 

"We are incredibly excited about our partnership with Ulta Beauty! Our Naturium community was loud and clear about which retailer they wanted to see us in next, and we're happy to always give them what they ask," said Susan Yara, Naturium founder. "This partnership will give us the opportunity to offer a larger selection of products in store, so they're even more accessible and easy to purchase."

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Following the launch, the two companies will work together on social and media content, events, influencer campaigns and e-commerce, and in-store touchpoints, including displays and beauty advisor education. 

"We are thrilled to welcome Naturium to the Ulta Beauty family and our expansive skin and body care assortment this summer," said Penny Coy, senior vice president of merchandising, Ulta Beauty. "As the preferred destination for beauty enthusiasts of all generations, we are excited to offer Naturium's viral, accessible and efficacious products to new and existing brand fans across the U.S. We look forward to introducing exclusive innovative launches, such as the The Glow Getter Body Oil, an extension of one of the brand's best selling body washes, and celebrating the like-minded mission of delivering high -performance and clinically-effective skincare for all, as the key partner in Naturium's next phase of growth."