Luna Daily obtains investment from Unilever Ventures
Luna Daily, a microbiome-balancing body care line for all skin types, has obtained an investment from Unilever Ventures.
The company’s investment comes alongside follow-on investment from existing partners that include Redrice Ventures and Joyance Partners, as well as new angel investors Michelle Kennedy, the founder of Peanut; Aaron Chatterly, co-founder of Feelunique, Indu; Jane Henderson, chairman of beauty and wellness at Mintel; and Taos Edmondson, dmg ventures, Focal.
“I'm thrilled to announce Unilever Ventures as our newest investment partner. The collaboration will bring their unparalleled global expertise and resources, at such an exciting time for Luna Daily's growth. This collaboration feels incredibly organic, as we have been in conversations with Unilever Ventures since the inception of Luna Daily. Their support of our vision to cater to all ages & stages of womanhood, including our newest category of motherhood, made this the perfect time to begin our partnership,” said Katy Cottam, founder of Luna Daily.
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This investment also comes on the heels of the brand’s new launch, the Motherhood collection, and also becoming the first-ever dedicated motherhood brand to roll out to Sephora stores across the United States.
“We are excited by how Katy has elevated the consumer experience of body wash and care with her microbiome balancing formulations for all skin. She used her own experience to create an offering that cares for women’s bodies in their entirety and for all stages of womanhood. We think that is a powerful and empowering idea. Daily routines have now been transformed into desirable rituals,” said Anna Ohlsson-Baskerville at Unilever Ventures.
All Luna Daily products are pH balanced, natural and vegan, free from soap, allergens, sulfates and parabens, sustainable, and thoughtfully designed, the brand noted.
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“This is a hugely exciting time for start-ups and finding a brand and founder, in Katy and Luna Daily, where the ethos so closely matches Peanut's is really invigorating. Two female-founded businesses that are supporting women through all stages of life. I was engaged instantly with the Luna Daily product offering and positioning and how multi-functional the product range is and also in the innovation pipeline, in particular the Motherhood range, really listening to feedback on the category and creating a product offering in a space that has been previously overlooked. I am proud to put my investment and my energy to supporting Luna Daily and Katy on this exciting and fast-paced journey," said Michelle Kennedy, founder of Peanut.
