Neutrogena Bright Boost targets dull skin
Neutrogena is looking to help women turn their skin from dull to bright.
The brand’s new Bright Boost collection, which is based on technological advances and expert research, looks to address the concerns of those looking for bright and radiant skin.
"We uncovered that the majority of millennial women (84%) believe that healthy skin is glowing skin, and nearly 4 in 5 (78%) wish there were more products on the market that gently exfoliate skin," Kerry Sullivan, the vice president of Neutrogena, U.S. skin health at Johnson & Johnson Consumer, said. "The Bright Boost line is the perfect opportunity to deliver on this unmet need. We tapped into our global network of the brightest young female scientists at Neutrogena to develop a breakthrough solution, leveraging the power of resurfacing ingredients like Neoglucosamine technology to boost the skin's natural renewal process. The result is our powerhouse new offering for brighter, more-even skin tone."
Four of the brand’s millennial scientists paired their firsthand experiences with their scientific expertise to develop the four-part collection, the company said.
"We as women know what women need, so we designed these products with those needs in mind," Anna Rose, principal scientist, R&D Skin Health, Johnson & Johnson, said. "To counteract the 'skin sins' of our 20s, like late nights, lack of proper sunscreen use, poor food choices and even dehydration, we needed to look beyond simple formulations."
Consisting of four products — Resurfacing Micro Polish, Illuminating Serum, Gel Cream and Facial Moisturizer with Broad Spectrum SPF 30 — three are powered by Neoglucosamine technology.
Neoglucosamine technology is a non-acid amino sugar exfoliant that helps boost surface cell turnover and results in brighter and even-looking skin, the company said.
Other featured ingredients in the collection include mandelic acid and glycolic acid.
Shoppers can find the Neutrogena Bright Boost collection at mass merchandisers nationwide.