Spa De Soleil makes a mark
Spa De Soleil sits at the sweet spot of two trends — the increase in interest in men’s skin care and the surge in sales of private labels and exclusive brands. An analysis of Nielsen data reported by the Private Label Manufacturers Association revealed that private-label dollar volume in the mass retail channel surged 41% over the last five years, compared with a gain of only 7.4% for national brands. Retailers also reported that more men are asking for skin care products.
With more than 28 years of experience in full-service manufacturing for both private and branded products, Sun Valley, Calif.-based Spa De Soleil is prepared to help retailers capitalize on the men’s expanding skin care business.
“Being a personal care manufacturer, specializing in skin care, we have had the opportunity to see the rise in requests for men’s skin care products. Clients are asking for clean skin care that helps target the damage caused by the elements of the environment,” a company spokesperson said. Men also are seeking antiaging products, following on the heels of the women’s market. “Men today care about their skin,” spokesperson said. “Spa De Soleil has worked diligently to create innovative product for men, utilizing clean ingredients to address their skin needs. Men are into the routine of skin care, and we are delivering. Spa De Soleil offers turnkey private label and custom manufacturing from a vision to fruition.”