New Products

Keebler launches granola fudge bars
BATTLE CREEK, Mich. — Keebler has introduced a wholesome sweet treat.

New Keebler granola fudge bars feature oats, rice, honey and real Keebler fudge, and are a good source of fiber and whole grains, the brand said.

Keebler granola fudge bars are available at retailers nationwide in the granola bar aisle for a suggested retail price of $3.09.
Magic Bullet, Jenny McCarthy launch Rescue Bullet
LOS ANGELES — Magic Bullet has teamed up with celebrity mom Jenny McCarthy to introduce a limited-edition product designed for McCarthy's charitable organization, Generation Rescue.

New Rescue Bullet is a blue, limited-edition Magic Bullet that will benefit Generation Rescue, an organization that provides guidance and support for medical treatment, which directly improves the quality of life for children living with autism spectrum disorders, as well as for all families in need.

Kantar study dissects category management
Planters re-enters peanut butter biz

NEW YORK — Planters is bringing back its peanut butter business, according to published reports.

The company, which recently gave its Mr. Peanut brand mascot the chance to speak — giving him the voice of Robert Downey, Jr. — will reintroduce creamy and crunch peanut butter varieties, according to a New York Times blog. To mark the return into the peanut butter category, Planters is introducing a mascot for the products who will be called Peanut Butter Doug, the Times said.
FDA approves first generic versions of Levaquin

SILVER SPRING, Md. — The Food and Drug Administration Tuesday approved the first generic versions of an antibiotic designed to treat certain infections in people ages 18 years and older.
Consumers rediscover coupons

The humble coupon is back, in a big way. 

Two years after the nation’s economy hit bottom in the most wrenching tailspin since the onset of the Great Depression, coupon use in the United States has staged a remarkable comeback.  
CVS to hasten Rx process with real-time ePA pilot

CVS Caremark will launch a pilot of a  real-time, integrated electronic prior authorization capability, available to its pharmacy benefit management clients, to help speed access to prescription medications. 
HellaWella.com start-up serious about health ... well, sort of

NEW YORK — It may have a goofy name, but start-up website HellaWella, HellaWella.com,  is serious about promoting healthy living and all the good stuff that goes with it. Well, “serious” might be a little misleading, as the free website and weekly newsletter definitely is taking a fun, youthful approach to helping consumers discover the latest in health and wellness — and how to do so on the cheap. 
Drops of flavor

NORTHFIELD, Ill. — Kraft’s new entry in the water- flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years. The zero-calorie line of concentrated liquid flavorings packaged in a sleek egg-shaped dropper bottle clearly is different than other water enhancers on the market. Promotion for the product focuses on “personalizing” flavors. 
Scent of ‘Someday’

CLOSTER, N.J. — If the Justin Bieber-inspired nail lacquer shades, One Less Lonely Girl, from Nicole by OPI are any indication of the success of Bieber-related  products, then his upcoming women’s fragrance, “Someday,” is bound to spark Bieber fever. 

The fragrance debuted in June in partnership with Give Back Brands, a new lifestyle products company committed to donating its proceeds to charity. The fragrance is hitting select specialty stores in June and reportedly will be priced between $35 and $55.

Keebler launches granola fudge bars

Magic Bullet, Jenny McCarthy launch Rescue Bullet

Kantar study dissects category management

Planters re-enters peanut butter biz

FDA approves first generic versions of Levaquin

Consumers rediscover coupons

CVS to hasten Rx process with real-time ePA pilot

HellaWella.com start-up serious about health ... well, sort of

Drops of flavor

Scent of ‘Someday’