New Products

JERUSALEM The Food and Drug Administration granted approval for Teva's abbreviated new drug application to market a generic version of a drug designed to treat peptic ulcers.

The generic drug maker said that its drug, lansoprazole, is a generic version of Takeda’s Prevacid SoluTab. Annual sales of the branded product were approximately $453 million in the United States, according to IMS sales data.

Sandoz, the generics division of Swiss drug maker Novartis, also announced the launch of its own version of Prevacid SoluTab.

HACKETTSTOWN, N.J. Mars Chocolate North America is breathing new life into its Dove chocolate brand with new product innovations.

Dove is introducing two new sophisticated and delicious flavor combinations: raspberry and dark chocolate swirl, and white and milk chocolate swirl. Dove's chocolate swirl line will be supported with a new marketing campaign, which includes print and TV advertisements, the company said.

BOCA RATON, Fla. Weight-management products company Smart for Life has developed a diet cookie for those with gluten sensitivity.

The gluten-free banana chocolate chip granola square has no preservatives and is made with many organic ingredients and a balanced protein formula with healthy fats and carbohydrate ratios. As with all Smart for Life products, this gluten-free line also effectively suppresses the appetite, the company said.

NEW YORK Fera Pharmaceuticals has launched a preservative-free ointment for treating bacterial infections of the eye, the company said Monday.

Fera said the launch of Garamycin (gentamicin sulfate) was to meet an unmet need for a preservative-free version of the drug. The Food and Drug Administration had received reports of allergic reactions in infants who had received formulations of the drug with preservatives.

NEW YORK Trident gum is offering New Yorkers free cab rides in line with the launch of its newest Trident Layers gum flavor: cool mint and melon fresco.

The one-day promotion, which will be held on Oct. 21 from 6:30 a.m. to 2:30 p.m., will allow people to hail taxis from a special stand in Manhattan's Times Square, where they can pay for their cab ride with packs of Trident Layers.

Trident also will host other promotional activities while New Yorkers wait for their cab rides.

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.

MADISON, N.J. The Natural Dentist on Monday launched two throat spray products — one formulated for kids and one for adults — that will be available at a suggested retail price of $9.99.

“When we started our product research, we were disheartened at some of the ingredients traditional throat sprays contain, including up to 50% alcohol despite lingering controversies regarding the use of alcohol in oral care products,” stated Kelly Kaplan, president and COO of Revive Personal Products, parent company of The Natural Dentist.

SALT LAKE CITY Identigene on Thursday officially unveiled its Identigene STD test kit, which currently is available over the counter at Rite Aid.

Purchasers of the Identigene STD test kit can receive a highly accurate test result for chlamydia and gonorrhea, two of the more popular sexually transmitted diseases, within two to three business days of receipt of a urine specimen by the Identigene laboratory.