New Products

CHICAGO Blueair unveiled a product that promises a "personal clean air zone."

The portable Zon personal air purifier -- a lightweight, compact unit -- assures consumers, especially those with respiratory conditions, access to clean air anywhere.

GLENDALE, Calif. —Just in time for Halloween, Nestle has added a bite-sized Butterfinger product to its 87-year-old classic candy brand. New ButterFinger Snackerz is a smooth Butterfinger candy center wrapped in a crispy, wafer biscuit and covered with chocolate and a decorative drizzle of peanut butter. It combines the classic Butterfinger flavors with new elements to provide a new snacking experience.

ATLANTA —Newell Rubbermaid has launched a new microfiber mop that’s economically and environmentally friendly. Rubbermaid Reveal Microfiber spray mop features a reusable microfiber pad that can be used with a cleaning solution or with water alone.

Unlike many spray mops on the market, Rubbermaid Reveal’s spray bottle is refillable, an economically friendly feature that allows consumers to mix their own cleaning solutions for a savings of up to $50 annually. The reusable microfiber pad is machine washable and can be used up to 100 times.

NEW YORK —Maybelline New York is looking to revolutionize how women shop the wall for face makeup with its new Fit Me collection, available at retail beginning January 2011.

DALLAS A lightbulb that stays illuminated for three hours without electricity has arrived in the United States.

MagicBulb, developed in Norway by LED Electronics, is boasted as being the world's first and only rechargeable light bulb.

PRINCETON, N.J. Arm & Hammer is helping cat owners fight litter box odors with its new Arm & Hammer Double Duty Clumping litter, designed to eliminate urine and feces odors.

ST. LOUIS Keeping up with the times, Energizer has launched a rechargeable case with built-in battery for the newest edition of the iPhone.

CINCINNATI Procter & Gamble's Crest has announced the introduction of its new Crest Pro-Health Complete Rinse with fluoride.

Crest Pro-Health Complete Rinse promises to provide six benefits in one: rebuild enamel, help prevent cavities, clean teeth and gums, kill bad breath germs, and freshen breath.