New Products

BOCA RATON, Fla. ClearLite's line of eco-friendly lightbulbs now is available at a Midwest supermarket chain.

ClearLite's ArmorLite bulbs, which provide earth-friendly, energy-saving “natural” lighting, are available at Roundy's as well as the chain's Pick ‘n Save, Copps Food Center and Rainbow Foods banners.

Roundy's operates 154 stores in Minnesota and Wisconsin.

ATLANTA Newell Rubbermaid has launched a microfiber spray mop that cleans floors while saving money.

BOULDER, Colo. Mobile commerce provider mShopper has launched a self-service platform for retailers that allows them to design and launch a customized, feature-packed e-store in under one hour, which can be viewed on any smart phone.

The B2B Mobile Commerce Platform from mShopper allows retailers to create their own account and reach mobile shoppers to drive both traffic and sales.

Some of the features found on the platform include:

CLEVELAND Taylor Swift is taking her latest American Greetings card collection to Target stores nationwide.

Now through early November, fans can get the “traditional with a twist” cards, which feature numbered butterfly icons on the back so card enthusiasts and fans can collect all of the latest greetings. The collection is exclusive to Target and is just in time for Swift’s highly anticipated third album release on Oct. 25.

ABBOTT PARK, Ill. Abbott on Thursday introduced two new nutrition shakes — Ensure Muscle Health and Ensure Clinical Strength — both formulated to help rebuild muscle mass naturally lost with age.

Ensure Muscle Health shakes contain Abbott's proprietary ingredient, Revigor, a source of HMB (beta-hydroxy-beta-methylbutyrate, an amino-acid metabolite), and 13 g of protein.

NEW YORK Adidas is promoting its new Adidas Moves Pulse fragrances for guys and girls with a contest that encourages students nationwide to show their "ultimate moves."

The new Adidas Moves Pulse Him is a spicy, woody fougere fragrance. The top notes of yuzu leaves and bursts of watermint join the aroma of coriander. Mid-notes are violet leaves, artemisia and vetiver. The fragrance also has base scents of warm, woody cedar and sun-drenched woods, wrapped in masculine musk.

ROCHESTER, N.Y. Five beers from Genesee brand will arrive this October at convenience stores and retailers throughout the country in a new 24-oz. can variety.

Genesee, Genny Light, Genesee cream ale, Genesee ice and the original honey brown lager now will come in 24-oz, single-serve cans.

LONG ISLAND CITY, N.Y. Ethnic beauty brand Black Opal has announced the launch of its new Fade systems to target the specific problems of skin of color, from hyperpigmentation to highly reactive skin.

Built upon the heritage of the original fade gel launched in 1994, Black Opal now has taken this category to the next level with its Maximum Strength Plus and Sensitive Skin systems.