New Products

LOS ANGELES Reed's is reformulating its Virgil's diet line with a new look and flavor combination.

The Virgil's diet line now will include stevia, a zero-calorie sweetener, to its all-natural beverage line.

NEW YORK Allure magazine hosted its annual Best of Beauty event on Monday, Sept. 13, at Jazz at Lincoln Center in New York, and announced the launch of its first iPhone app, dubbed the Best of Beauty iShopper.

Allure VP and publisher Agnes Chapski spoke about the Best of Beauty Seal's power to the crowd of more than 425 guests. "The Best of Beauty Seal commands as much recognition as the Good Housekeeping Seal, and moves over 85 million products a year," Chapski stated.

NEW YORK A maker of laptop computer cases and accessories has launched a collection of sleeves for laptops and netbooks, as well as an eco-friendly clamshell case made of recycled plastic bottles.

MINNEAPOLIS Dining in is getting delicious with new Romano’s Macaroni Grill frozen entrees from General Mills.

Made with 100% natural ingredients, Romano’s Macaroni Grill frozen entrees are available in four restaurant-inspired varieties:

ST. PAUL, Minn. 3M has added two new products to its line of pocket projectors, making it convenient to share presentations, videos and more.

The 3M MP160 and MP180 offer 30 lumens of brightness and a two-hour battery life. The projectors also include a touch screen, Wi-Fi connectivity and Bluetooth compatibility, as well as an integrated MP3 player, four gigabytes of internal memory, a micro SD card slot and USB outlet.

MERIDEN, Conn. Thompson Brands on Wednesday launched its Adora calcium and vitamin D supplement, an all-natural chocolate that is 30 calories per serving.

BERKELEY, Calif. Clif Kid on Tuesday added a s’mores flavor to its Organic ZBaR line.

Due to the popularity of Spooky S’mores Organic ZBar, the Halloween seasonal now will join the regular ZBaR family of baked, whole grain, organic energy bars for kids.

NEW YORK Lady Gaga's meat dress, which she wore at the 2010 MTV Video Music Awards, still may be causing a stir, but there's another Gaga-related buzz hitting the newswires: her fragrance deal with Coty.

Coty has not yet issued a formal announcement detailing the specifics of the launch, but the company did state in a comment sent to Drug Store News: "Coty is excited to be partnering with Lady Gaga to develop her first-ever signature fragrance. We will be unveiling additional information regarding our dynamic partnership at a later date."