New Products

NEW YORK — Budweiser is taking its consumers back in time with its latest launch. The limited-edition 1933 Repeal Reserve Amber Lager is brewed from a pre-Prohibition recipe created by Adolphus Busch that didn’t see distribution beyond St. Louis, Mo., due to the 18th Amendment.

IVYLAND, Pa. — Medi-Dose/EPS, which works to improve medication and reduce errors, has a new product for pharmacists to help protect against drug diversion and misuse with ENfit syringes.

The TampAlerT Enfit syringe cap works with the company’s standard and low-dose ENFit syringes. When the colored outer sleeve is detached or missing, it is immediately evident, and the cap cannot be reinstalled.

Seeking to offer adult consumers more options in the tobacco category, Smokey Mountain Chew is introducing Airio, a pressurized filter that company officials say removes about 66% of the tar and other chemicals from a cigarette.

BOSTON — Gillette’s Treo razor, developed specifically for assisted shaving, is entering a new phase of its journey to shelves. The company now is inviting consumers in the United States and UK to request a product sample via the Treo website, and the razor will be undergoing a three-month pilot phase in various professional care home and institutions, with Gillette providing samples and recording feedback to refine the product ahead of its launch and after.

BATTLE CREEK, Mich. — A new addition to the Frosted Flakes line will be hitting stores in November. Kellogg’s on Tuesday announced the introduction of chocolate Frosted Flakes.

"We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavor of cinnamon Frosted Flakes launched last year," Kellogg’s senior director of morning food marketing Brad Schwan said. "So, when we found out chocolate was the next most requested flavor, we set to work right away."

NEW YORK — As many as 16% of those Americans who take supplements actively take a fiber supplement, according to the Council for Responsible Nutrition 2016 Annual Survey on Dietary Supplements. And usage skews younger — 21% of adults between the ages of 18 and 34 years old who supplement take fiber, compared to 9% of adults over the age of 55 years who take a supplement.

BOSTON — Men’s grooming brand Gillette is rolling out new superhero-inspired gift packs and a heroic new marketing campaign as part of its partnership with Warner Bros. Pictures’ forthcoming “Justice League” movie.

The partnership kicked off with a new TV spot highlighting Gillette’s efforts to move beyond providing “The Best a Man Can Get” and offering a shave that’s “The Best a Superhero Can Get.”

NEW YORK – Olika on Thursday announced that Birdie – a two-in-one hand sanitizer containing a spray and dry wipes, has been launched into the New York City market.

New Yorkers can now re-stock their “flock” of Birdies along with supplements, snacks and personal care products at New York’s iconic grocery store Fairway Market.