New Products

ASHEVILLE, N.C. — Avadim Technologies on Tuesday introduced its newest topical therapy, Theraworx Relief, a fast-absorbing foam or spray that can be applied daily to prevent muscle cramps and spasms, or as needed to release a cramp quickly and reduce muscle soreness.

SEATTLE — It’s still summer, but Starbucks already is gearing up for fall, bringing its quintessential fall drink, the pumpkin spice latte, to grocery aisles with two new offerings. The company has announced the introduction of its ready-to-drink PSL and its new PSL-flavored ground coffee.

The ground coffee is available in grocery retailers nationwide, and features Starbucks lightest roast coffee with notes of pumpkin, cinnamon and nutmeg. It has a suggested retail price of $9.99 for an 11-oz. bag.

FRANKLIN, Tenn. — Mars Petcare is bringing a new high-protein, grain-free line of food to the pet aisle with its new Crave brand. The brand portfolio includes 12 recipes across dry dog, dry cat and wet cat food.

LOS ANGELES — Retailers can expect to slot a new over-the-counter category soon with the recent passing of the OTC Hearing Aid Act in Congress. Approaching the issue of hearing loss from a different perspective is pNeo, which is introducing its Clear Ear Oto-Tip, an ear wax removal tool.

NEW YORK — Revlon’s SinfulColors brand is introducing a new collection at Walgreens before it hits other stores. The Punk Yourself collection features an innovative formula Hypnotic Transforming Top Coat that create an instant melted, liquefied or dyed effect when applied over wet nail polish, creating a unique look every time.

ST. LOUIS — Anheuser Busch is readying itself for the launch of its latest malt beverage product. Adding to its line of Natural Ice products, the company be introducing its Natty Rush line of three malt drinks this fall.

MIAMI — French-inspired bakery products maker bakerly is bringing two new flavors to its happy go snacky line. Hazelnut- and caramel-filled Crunchy Crepes will join the company’s already released chocolate- and strawberry-filled Crunchy Crepes.