New Products

CHICAGO — Last year, attendees couldn’t stop talking about the winner of the Discover Beauty award at Cosmoprof North America. That company was Static Nails, a reusable artificial nail. Now that talking has turned to purchasing with the line getting exposure in Sephora, Canada’s Murale and HSN. com. Created by Alexis Irene, Static Nails require only five minutes to apply and are easily removed and reusable. According to Irene, the nails can be worn 18 days straight or reapplied up to six separate times.

Drug Store News caught up with Cameron Poluszek, marketing director of oral health at GSK Consumer Healthcare, to discuss current trends in oral care.

DSN: Can you discuss the current trends in oral care? Are consumers looking for whitening, cavity protection or items that do all and more?

REDONDO BEACH, Calif. — What’s next for eyes? At least one company hopes it is a nonsurgical eyelift.

With medication nonadherence estimated to cost the U.S. healthcare system anywhere between $100 billion and $300 billion dollars, according to the National Institutes of Health, pharmacy technology companies are looking to create tools that pharmacists can implement to help patients be more adherent, saving the health system money and improving patient health in the process.

ORCHARD PARK, N.Y.. — Mentholatum earlier this year identified a new purchase opportunity in eye care — summer eyes. The company introduced its Rohto Ice All-in-One Cooling Eye Drops to provide fast, cooling relief for eight symptoms — red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops, it contains Rohto’s proprietary Freshkick technology, a freshness formula that relieves irritation and soothes and comforts eyes for up to eight hours.

Wearables are beginning to gain purchase consideration and traction among all millennials, but especially with white non-Hispanics, according to the latest installment of the Hispanic Millennial Project, published by Sensis and ThinkNow Research in June.