New Products

Mass market health buyers seeking to sniff out the latest niche opportunity in the vitamins, minerals and supplements aisle may need to look no further than the tip of their nose. Aromatherapy is becoming hot within mass now, as evidenced by the number of players who have entered the market. For example, EO Products recently announced a partnership between its Everyone line of personal care products and Target that brings Everyone Aromatherapy products to more than 1,500 Target locations.

As consumer demand for more natural food products grows, many retailers are responding by adding healthier options, and the non-chocolate candy aisle is no exception.

The bath category is once again bubbling at drug stores thanks to several trends. First is the fusion of skin care and shower/bath thanks to product launches that multitask while cleaning.

WOONSOCKET, R.I. — Recently, CVS has been highlighting its exclusive line Enlite Super Face and Flawless Body. The collection reflects the industry’s efforts to offer consumers something the competition doesn’t have. In this case, the items are formulas not often found in mass retail.

FLORHAM PARK, N.J. — Hisamitsu America recently launched a new Salonpas Pain Relieving Patch, featuring a latex-free patch with beige stretchable fabric with rounder corners, larger size patches, enhanced adhesion, peel resistance and improved effectiveness.

PRESTON, Wash. — Sparkling Ice has rolled out Sparkling Ice essence of sparkling water. The new collection is free of sweeteners, contains zero calories, has no artificial colors or preservatives, and delivers an “essence” of natural flavors. The new product line offers four SKUs: a non-flavored sparkling water and three lightly-flavored versions, featuring lemon lime, peach and tangerine. The new lightly-flavored Sparkling Ice collection will be available at Target stores nationwide beginning in May, and also in select Stop & Shop and Safeway stores.