New Products

PEAPACK, N.J. — Greenstone has launched an authorized generic version of a drug used to treat cholesterol.

Greenstone, the generics arm of Pfizer, announced the launch of authorized generic atorvastatin calcium tablets in the 10 mg, 20 mg, 40 mg and 80 mg strengths, in bottle sizes ranging from 90 to 1,000. The drug is a version of the parent company's cholesterol drug Lipitor.

An authorized generic is a brand marketed under its generic name at a reduced price.

SILVER SPRING, Md. — The Food and Drug Administration has approved a drug for postmenopausal women who experience pain during sex.

The agency announced the approval of Shionogi's Osphena (ospemifene) for women with moderate to severe dyspareunia, a symptom of vulvar and vaginal atrophy due to menopause associated with declining levels of estrogen hormones.

Consumers still have a thirst for bottled water. "Bottled water is performing moderately well with respectable growth," said John Sicher, publisher of Beverage Digest. Dollar sales of bottled water were up 7% across food, drug and mass outlets for the 52 weeks ended Dec. 2, 2012, according to SymphonyIRI data. Sicher said he expects bottled water to grow modestly over the next few years.

NEW YORK — As anticipated, the BB cream phenomenon is beginning to give way to a new player in the world of alphabet creams. Enter CC creams, or "color control" creams.

Hard Candy, whose products are sold exclusively at Walmart, is launching in February its CC Crème. The multifunctional CC Crème will be available in four shades and priced at $8 each. Meanwhile, Procter & Gamble began shipping in December its new Olay Total Effect CC cream that promises to fight the seven signs of aging and covers skin imperfections.

BRIDGEWATER, N.J. — Amneal Pharmaceuticals has received approval from the Food and Drug Administration for a drug to treat opioid dependence.

Amneal announced Monday the approval of buprenorphine hydrochloride and naloxone hydrochloride sublingual tablets, a generic version of Reckitt Benckiser Healthcare's Suboxone.

Suboxone had sales of $1.5 billion in 2012, according to IMS Health.

PITTSBURGH — Mylan has begun shipping a generic drug for cholesterol, the company said Monday.

Mylan said a subsidiary had started shipping fenofibrate capsules in the 43-mg and 130-mg strengths. The drug is a generic version of Lupin Atlantis Holdings Antara, used in combination with diet to reduce elevated bad cholesterol and other blood lipids and increase beneficial HDL cholesterol in patients with primary hypercholesterolemia or mixed dyslipidemia.

OLDSMAR, Fla. — Weevil Away, a 100% organic pest repellant, is a new product that prevents infestations of weevils, roaches and pantry moths that's safe to use around food, the company said in a statment released today.

"As seen on 'Shark Tank'" may become the new "As Seen on TV" plug, especially if more products like Ava the Elephant — a pediatric medical dispenser that talks to children as its dispensing the medicine — make it to market.

Mom and entrepreneur Tiffany Krumins appeared on the pilot show of ABC's "Shark Tank" and talked real-estate mogul Barbara Corcoran into investing $50,000 into the product concept.