New Products

WOODCLIFF LAKE, N.J. — Par Pharmaceutical Cos. has contracted with AstraZeneca to distribute an authorized generic version of a drug used to treat high blood pressure, Par said.

Par announced that it had entered a supply and distribution agreement through subsidiary Par Pharmaceutical to distribute an authorized generic version of Atacand HCT (i.e., candesartan cilexetil and hydrochlorothiazide) tablets.

An authorized generic is a branded drug marketed under its generic name at a discounted price, usually through a third-party company.

FONTANA, Calif. — Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes. 

Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each feature two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Bieber and artists Lady Gaga and LMFAO.

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

CAMP HILL, Pa. — Rite Aid has become the exclusive retailer of a new line of home fitness products, the retail pharmacy chain said Wednesday.

PITTSBURGH — McKesson High Volume Solutions on Tuesday unveiled an all new ExpressRx Track pharmacy automation solution featuring state-of-the-art robotics, upgraded imaging and expanded vial capabilities. The company suggested the solution was ideal for pharmacies dispensing 1,000 to 3,000 prescriptions per shift looking to drive efficiency, reduce cost-to-fill and redeploy labor into revenue-generating front-of-store programs.  

REDWOOD CITY, Calif. — Misfit Wearables is teeing up a revolutionary activity tracking device — the Misfit Shine — that's constructed from aircraft-grade aluminum, is waterproof and is able to wirelessly sync activity data to a smartphone without the need for a Bluetooth connection. 

CHICAGO — Rice-A-Roni has introduced single-serve, microwavable, flavored rice cups for people in search of a quick meal.

The instant food brand announced Wednesday the introduction of the new cups, which include long-grain rice, toasted vermicelli and others, and require only water and microwaving for three-an-a-half minutes.

WATSONVILLE, Calif. — Nordic Naturals on Tuesday added Vitamin D3 Vegan to its professional product line. The liquid formulation is naturally sourced from lichen and was developed to provide healthcare practitioners with an alternative for their clients who are vegans, strict vegetarians or who prefer a non-lanolin form of vitamin D3.