New Products

The beauty segment continues to celebrate the success of several stars, including nail polish, and men’s grooming is no exception. In fact, industry eyes are once again zeroing in on this vibrant category, as sales enjoy an uptick in such segments as men’s hair coloring and grooming/shaving.

RetailMeNot.com, the largest online coupon site in the United States, has announced the launch of its newest iPhone Coupons app featuring location-specific coupons, as well as expiring and new coupon notifications. These new features will allow consumers to find hundreds of deals at nearby malls this year, making their holiday shopping that much easier.

Made in America. To suggest that this marketing message doesn’t resonate with today’s American consumer may come off as sacrilege, especially considering how job creation was a central issue in this month’s presidential election.

But there are two questions marketers of “Made in America” have to ask. First, does this marketing message have staying power?  And second, where does it rank in a consumer’s purchasing decision tree?

Depilatories continue to enjoy strong growth, thanks in large part to product innovation and new entrants to the segment.

According to data from SymphonyIRI Group, a Chicago-based market research firm, sales of depilatories rose about 13% for the 12 weeks ended Oct. 7 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass-market retailers (including Walmart), military commissaries, and select club and dollar retail chains.

HYDERABAD, India — Dr. Reddy's Labs has launched a generic drug for treating pulmonary arterial hypertension, the company said.

Dr. Reddy's announced the launch of sildenafil tablets in the 20 mg strength in 90-count bottles. The drug is a generic version of Pfizer's Revatio.

Revatio had sales of $338.67 million during the 12-month period ended in September, according to IMS Health.

With some 40 million to 50 million people in the United States battling acne, it is no surprise that sales of acne treatments continue to be on the rise.

According to data from SymphonyIRI Group, a Chicago-based market research firm, sales of acne treatments rose 0.24% for the 12 weeks ended Oct. 7 at total U.S. multi-outlets, which covers supermarkets, drug stores, mass market retailers (including Walmart), military commissaries, and select club and dollar retail chains.

LOS ANGELES — In the wake of a summer rebranding campaign aimed at active, health-conscious consumers, AquaHydrate on Thursday announced expansion of its distribution through GNC. 

The AquaHydrate line offers consumers "Supercharged Hydration," a combination of key electrolytes and alkalinity that helps restore balance to the body. While many sports and vitamin drinks hover around a 4 pH (relatively acidic) and most bottled water between 7 and 7.5 (pH neutral), AquaHydrate stands at a pH value of more than 9 (relatively alkaline).

CHICAGO — Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.