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Colgate-Palmolive partners with One Direction in oral care promotion
NEW YORK — Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.
The company will market the 1D Colgate MaxFresh power and manual toothbrushes and the 1D Colgate MaxFresh toothpaste; 1D is the shorthand form of One Direction.
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Quest Nutrition launches high-protein peanut butter cups
LOS ANGELES — Quest Nutrition on Tuesday launched Quest Cravings Peanut Butter Cups, a high-protein chocolate candy with 20 g of protein per serving.
The peanut butter cups are made with non-Dutch processed 100% chocolate rich in amino acids, containing no soy, trans fats or sugar. Suggested retail price is $27.99 for a box of 12 packages, with two cups per package.
In September, Quest Nutrition introduced the Cravings line exclusively to Facebook fans.