Elemis expands into U.S. with Sephora launch
British skin care brand Elemis is ready to shake up Sephora shelves in the United States.
The brand announced its launch at the beauty retailer, which will carry its Pro-Collagen line and an assortment of Elemis’ other products.
“We’re delighted to bring our iconic British brand to Sephora consumers across the U.S., which follows in the footsteps of our launch into Sephora China, Southeast Asia and the U.K.,” said Sean Harrington, co-founder and chief executive officer of Elemis. “As leaders in modern day beauty, Sephora are true changemakers and the perfect complement to our 30 years of authority in skincare and our passionate global Elemis community. This expansion with Sephora comes with huge opportunity and a journey we are thrilled to be embarking on. This is just the beginning of a very exciting partnership.”
Products consumers can add to their physical and digital shopping carts include the Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF 30, Dynamic Resurfacing Pads and a Sephora exclusive Collagen Health Starter Kit.
[Read more: Eucerin’s Immersive Hydration collection leverages hyaluronic acid]
“We are thrilled to partner with Elemis and introduce our clients to their line of effective, collagen-supporting formulas,” said Brooke Banwart, senior vice president of skincare merchandising at Sephora. “Our clients value innovative brands with responsible formulation and Elemis delivers on that with its holistic approach to skin health. We look forward to welcoming this exciting brand to our Sephora community and know that it will be a great addition to our skincare assortment.”
Elemis’ products are currently available on Sephora’s website and at 90 of its physical stores nationwide.
“This is a pivotal moment for Elemis and one that signals the brand's continued emphasis on international growth and accessibility,” said Suzanne Pengelly, general manager, U.S., at Elemis. “Sephora is the ultimate destination for savvy beauty lovers and their collective bar for excellence is unmatched. We are excited to introduce Elemis’ award-winning skincare innovation to Sephora shoppers and to contribute to the retailer's best-in-class shopping experience.”
