Obvi launches Entenmann’s cookie-flavored collagen supplement

Obvi is expanding its supplement offerings with a new, sweet collaboration.

The brand has partnered with Entenmann’s to launch a collaborative flavor of a collagen-boosting protein powder.

“With a mission to bring people the best tasting collagen solutions available, teaming up with Entenmann’s has been a dream. We’re proud to have grown exponentially and in just two years be able to align with such an iconic name,” Ronak Shah, CEO and co-founder of Obvi said.

Entenmann’s x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie not only channels the flavors of Entenmann’s chocolate chip cookies but also aims to promote the health of hair, skin, joints and nails, the companies said.

“We’re thrilled to work with Obvi on this unique product offering that allows consumers to enjoy the flavor of our classic chocolate chip cookies in a new and exciting way,” Jason Amar, director of marketing at Entenmann’s said.

Consumers can find Entenmann’s x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie online at MyObvi.com for the suggested retail price of $44.99.