Odele unveils latest hair care launches

Odele’s hair care portfolio is expanding with the launch of not one but four new products. 

The new product lineup is designed to target an array of hair care concerns, including: 

• Rejuvenating Scalp Serum: The serum is formulated with a blend of plant-derived vitamins that include vitamin E, rosemary and caffeine. The serum aims to help enhance blood flow, stimulate the scalp and help promote hair density for thicker and healthier strands;
• Thickening Shampoo: The shampoo is designed to cater to those who are searching for hair density and thickness. It is formulated with a blend of plant actives to help promote and boost density in the hair, as well as aid in improving hair and scalp strength and health;
• Thickening Conditioner: The conditioner targets density and aims to increase hair fullness. The product contains a blend of biotin, amino acids and peptides; and
• Volumizing Foam: The foam styler aims to deliver volume to strands that lasts up to several hours, per the brand. The product contains a blend of rice protein and amaranth to aid in bounce and thickness. It also contains a vegan thermal shield for heat protection up to 450 degrees and humidity protection to minimize flyaways.

[Related: New Product Launches in the Hair Care Aisle]

Odele’s new launches range in price from $11.99 to $12.99 each and are available for purchase at Ulta Beauty and Target.