Optimum Nutrition adds new flavors to four product lines

Optimum Nutrition is giving consumers new options across four of its product lines—Gold Standard 100% Whey, Gold Standard Protein Shakes, Amin.O. Energy and Creatine Powder. 

The brand, which is part of the Glanbia Performance Nutrition family, is showcasing several new flavors joining the lines, which include a popular Girl Scout Cookie-inspired option, among other fruit-inspired varieties.

"As the world's most trusted sports nutrition brand, we continue to innovate our portfolio with trend-forward flavor offerings to further excite the category, elevate industry standards, and appeal to consumers' taste preferences," said Jen Werle, brand director at Optimum Nutrition. "Whether consumers seek pre- or post-workout support to muscle recovery, an easy way to hit their daily protein goals, or simply need a boost of energy, Optimum Nutrition has a solution."

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New additions include: 

• Gold Standard 100% Whey Protein Powder in Girl Scout Thin Mints: Inspired by the cookies, it contains a hint of mint, as well as a dark chocolate flavor; 
• Gold Standard 100% Whey Protein Powder in Caramel Macchiato: The powder contains a blend of coffee flavors blended with notes of caramel; 
• Gold Standard Protein Shake in Strawberry: This ready-to-drink beverage features sweet strawberry flavors; 
• Amin.O. Energy in Rainbow Sherbet: Features a combination of raspberry, orange and lemon/lime flavors; 
• Amin.O. Energy in Peach Mango Tango: Made with a blend of peach and mango flavors for a sweet and tart taste; and 
• Micronized Creatine Powder in Blueberry Lemonade: Contains a citrus-berry blend of flavors. 

Additional product information, including availability, can be found on Optimum Nutrition’s website.