Oreo, Coca-Cola come together for limited-edition products
Coca-Cola and Oreo have come together to create two limited-edition products inspired by one another—Coca-Cola Oreo Zero Sugar and Oreo Coca-Cola Sandwich Cookie.
“Bringing together the playfulness of Oreo and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, global vice president of brand strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
The Oreo Coca-Cola Sandwich Cookie features a red and black color-blocked design and contains two base cakes. One is chocolate with Coca-Cola syrup and the other is a red-colored golden embossed with Coca-Cola designs stuffed with a smooth white colored crème.
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On the other hand, the Coca-Cola Oreo Zero Sugar is adorned with signature Oreo cookie embossed and stacked Coca-Cola bottles. It contains the classic Coca-Cola taste with hints of Oreo cookie flavors.
“At Oreo, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, global head of marketing and brand for Oreo, Mondelez International. “The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
The limited-edition treats will begin rolling out at retailers nationwide starting September 9.
