Pfizer adds options for men, women to MultiGummies line

MADISON, N.J. — Pfizer Consumer Healthcare earlier this year augmented its Centrum MultiGummies line with Men and Women formulations. MultiGummies are a chewable multivitamin formulated with more vitamin D3 than any of the leading men’s and women’s gummy multivitamin brands, according to the company. Sales of Centrum multivitamins are up significantly. For the 52 weeks ended April 17 across total U.S. multi-outlets, Centrum sales reached $77.4 million on 25.7% growth, according to recent IRI data.

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Pfizer first introduced a product entry into the gummy format last year. According to Pfizer research, customers are looking for a more enjoyable way to get their essential vitamins and minerals daily.