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Popcornopolis, Takis turn up the heat on salty snacks

Popcornopolis Takis Fuego is seasoned with a spicy combination of hot chili pepper and lime.
Popcornopolis Takis Fuego

Popcornopolis is adding a hint of heat to its signature popcorn snacks thanks to Takis.

The two companies joined forces to create Popcornopolis Takis Fuego, a vibrant red savory snack that is made with 100% American-grown popcorn and popped in coconut oil.

[Read more: Pipcorn expands retail footprint]

“Popcornopolis is all about delivering wildly delicious flavors and bringing a pop of joy to our consumers,” said Daniela Simpson, chief marketing officer of Popcornopolis. “We are thrilled to be partnering with Takis, expanding our flavor profiles with such an iconic brand and reaching new audiences, while providing even more consumers with a sense of delight.”

Featuring a bold flavor that is seasoned with a spicy combination of hot chili pepper and lime, the popcorn comes in vibrant purple and red branding, the companies said.

“At Takis, we’re always looking for new ways to disrupt the salty snacking category, and collaborating with one of the fastest-growing popcorn brands at grocery and mass retail makes Popcornopolis the ideal partner,” said Sandra Kirkpatrick, marketing director of salty snacks for Barcel USA. “With unique packaging and even more Fuego seasoning in each bite, we are excited to innovate in a way that we know our consumers will love.”

[Read more: Old El Paso enters chip aisle with Fiesta Twists]

Consumers can find Popcornopolis Takis Fuego available for purchase online and at such retailers as Walmart, Sam’s Club, Target, H-E-B and Meijer for a suggested retail price of $4.98 to $5.99.

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