Prego intros Creamy Pesto line
Prego is unveiling its new Creamy Pesto line.
The product line contains real basil and fresh cream, the brand shared.
“Pesto is seeing the largest amount of growth within the Italian Sauce category and yet is the smallest segment,” said Caitlin Votava, director of marketing at Prego. “We’ve seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta, while keeping weeknight dinners easy and flavorful.”
[Read more: Nestlé intros Vital Pursuit Brand to support GLP-1 users, weight management]
Available in three options, consumers can choose from:
- Creamy Basil Pesto: Made with fresh cream, Romano cheese and real basil;
- Creamy Roasted Garlic Pesto: Containing fresh cream, it is made with parmesan cheese, basil and roasted garlic; and
- Creamy Parmesan Pesto: Featuring fresh cream, parmesan cheese, basil and roasted garlic.
The full line of Prego Creamy Pesto is now available for purchase at retailers nationwide for an SRP of $2.82 each.
