As 2020 drew to a close, CPG companies showed no signs of slowing down their efforts to introduce innovative products in December. Hamacher Resource Group’s new product team registered 264 new products introduced last month, of which 35 were OTC products, 70 were wellness items and 159 were beauty products. Below are the five new offerings that stood out from the pack.
1. Nature’s Bounty Immune 24 Hour+ Softgel
The latest from Nature’s Bounty is an immunity-focused vitamin C supplement that the company said is meant to provide 24-hour immune support. The rapid-release softgels contain Ester-C, vitamin D, zinc and vitamin A, as well as elderberry, echinacea and nine nutrients meant to support overall health. The non-GMO product also is free of gluten, sugar, sodium and artificial flavors and sweeteners.
2. Vicks Pure Zzzs Sleep + Immune Support Gummies
Procter & Gamble’s naturally positioned Vicks Pure Sleep line is adding immune support to its melatonin offerings. The new gummies contain melatonin, elderberry and zinc — a formulation meant to offer immune support and a drug-free method meant to help with sleep issues. The product is sold in 42-count bottles.
3. Jergens Smoothing Avocado Moisturizer
As it gets colder, Kao knows consumers need moisture for their skin, and it’s looking to deliver that via its Jergens brand. The Jergens Smoothing Avocado Moisturizer uses avocado oil and oat extract, as well as vitamin E and aloe, to help skin look visibly replenished. Using avocado oil keeps the product on trend, while growing Jergens’ line of soothing products.
4.Coppertone Sport Mineral Sunscreen Lotion
Beiersdorf’s Coppertone sun care brand is bringing its mineral-based sunscreen into its sport line with the Coppertone Sport Mineral Sunscreen Lotion. The product uses 100% naturally sourced zinc oxide to offer sun protection that can stay on through sweat, heat and water. The product also is free of oxybenzone, octinoxate, PABA, parabens, phthalates, dyes and fragrances.
5. Olay Regenerist Collagen Peptide 24 Moisturizer
P&G’s second brand on the list this month is Olay, which is looking to capitalize on collagen’s trendy status. Olay Regenerist Collagen Peptide 24 is a lightweight, fragrance-free formula meant to quickly absorb into skin and offer 24-hour hydration. The product uses collagen peptide and vitamin B3 to transform the look of skin.