Pure Protein expands portfolio with new product lines

Pure Protein is launching new flavor varieties, as well as its Plant-Based Nut Bars and Candy Bar Bites.
Gisselle Gaitan
Online Editor
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1440 Foods, the parent company of Pure Protein and Body Fortress, is unveiling a glimpse at the new innovations in store for the ready-to-eat protein bar line.

Pure Protein is launching not one but three new collections that have been designed to help consumers navigate the holiday season and stay on track with their goals, the company said.

[Read more: GNC, Girl Scouts of the USA drop Adventurefuls-inspired products]

New launches include:

  • Chocolate Mint Cookie Bar: Made with a blend of mint and chocolate, each bar contains 2 g of sugar, 180 calories and 19 g of protein;
  • Plant-Based Nut Bars: The brand’s first plant-based nut bar that features 10 g of protein, 4 to 5 g of sugar and 5 g of fiber in peanut butter dark chocolate and caramel almond sea salt flavors; and
  • Candy Bar Bites: A gluten-free and low-sugar snack-sized bar that comes in chocolate almond fudge and chocolate peanut caramel varieties.

“Brands like Pure Protein and Body Fortress have a long history of supporting active consumers with a range of high protein, low sugar, energy-boosting products for pre-workout and recovery,” said 1440 Foods CEO Azania Andrews. “We are pleased to extend these bestselling lines with a range of new flavors and products that address the needs of today's consumer while delivering high-quality nutrition and great taste — and we look forward to introducing even more innovations in the coming year.”

[Read more: Dymatize debuts plant-based protein]

Consumers can find Pure Protein products available online at Amazon or at such retailers as Walmart, Meijer, Kroger, Walgreens and CVS Pharmacy, among others.