Revlon names former CVS Health executive as its new CEO

Revlon has appointed a new chief executive officer who previously held top roles at CVS Health. 

Michelle A. Peluso will be taking over as CEO of the beauty company, effective Nov. 4, as well as joining its board of directors. 

Elizabeth A. Smith, who has been serving as interim CEO and executive chair of the board of Revlon, will continue as executive chair following the appointment of Peluso. 

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“I am thrilled to be bringing Michelle on to lead Revlon’s next phase of growth. It has been a privilege to undertake this transformation journey over the past year. With a clear strategic direction set for the company, strong progress on our transformation, a deeply talented leadership team in place and exciting opportunities in front of us, now is the right time for this transition. Michelle is a terrific leader and brings significant retail and digital experience to Revlon that will be critical to our future growth and success. Along with the rest of the Board, I look forward to supporting Michelle as she takes on this role,” said Smith. 

Peluso was previously the chief customer and experience officer at CVS Health, and also held such roles as global chief marketing officer at IBM and Citi, as well as CEO positions at Travelocity and Gilt. 

“It is an honor to lead Revlon and its collection of powerful brands at this important time in the Company’s history. I look forward to working with the full Revlon team – as well as our retailer, supplier and distribution partners – to further unlock the growth potential of our brands and meet the moment for the next generation of beauty and wellness lovers,” said Peluso.