“Stay safe, stay healthy.”
That became the new mantra for many consumers during 2020 and now 2021 — and natural products are playing a key role in helping consumers achieve that goal. Not surprisingly, products that help boost one’s immune system, manage stress, address sore muscles and help with sleepless nights, have all seen an uptick in sales this past year, and consumers who purchase them want to know what is in the products they use.
Given that the pandemic is expected to be front and center for much of 2021, industry experts predicted interest in natural products will continue its upward trajectory, buoyed by consumer confidence that living the healthiest life possible is their best defense in both the short-term and long-term future.
This month, through our Retail Excellence Award, Drug Store News is recognizing the companies that are playing a key role in growing natural product sales.