Sabrina Carpenter launches new fragrance
Singer, songwriter and actress Sabrina Carpenter is celebrating the launch of a new fragrance with a new campaign.
Sweet Tooth: Caramel Dream is designed to embrace the spirit of indulgent cravings with a caramel twist, and was developed in partnership with Firmenich and perfumer Gil Clavien.
Featuring notes of caramelized amber, patchouli, dark chocolate bean, sugared lemon, orange zest, freesia, vanilla and fluffy musk, the fragrance will be launched with a campaign that focuses on a double entendre inspired by confections, the company said.
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“We are thrilled to introduce the next generation of Sabrina Carpenter with this new campaign, as we believe Sabrina embodies young women today who are adventurous, fun, and enigmatic. Known for his imaginative and creative approach, we knew Teklos was the perfect visionary to bring Sabrina's vision to life, captivating audiences worldwide,” said Steve Mormoris, founder and CEO of Scent Beauty.
The new fragrance campaign and Sweet Tooth: Caramel Dream are set to pose the question, “What is your Sweet Tooth?” going beyond sugar cravings, but instead showcasing the many facets of the artist, singer, songwriter, actor, and entrepreneur.
"As an artist, I believe in the power of storytelling through music and various art forms. Perfume, to me, is an emotional extension of my music and personal world, and it allows me to create a stronger connection with my fans," Sabrina Carpenter shared. With this new campaign and Caramel Dream, I want to invite my fans into my world, where every fragrance will tell a unique story that resonates with their hearts."
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Sweet Tooth: Caramel Dream is available for purchase via TalkShopLive and Walmart.com. It will hit Walmart shelves on Aug. 29 and ScentBeauty.com on Sept. 7.