Sally Hansen embodies spring with limited-edition Peeps collaboration
Just in time for spring, Sally Hansen is debuting a limited-edition collection with shades that are perfect for the season’s manicures.
New from the brand is the Sally Hansen Insta-Dri x Peeps collection, which features shades that are synonymous with the sweet marshmallow treats.
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“We are thrilled to partner with such an iconic and beloved brand,” said Celia Tombalakian, vice president of global marketing at Sally Hansen. “Timed to coincide with spring celebrations associated with sweets and candy colors, such as Easter, this collection is perfect for Easter baskets and holiday gift giving. Marrying the vibrant colors of Peeps with our best-selling Insta-Dri formula, we’ve created the perfect recipe for bold and beautiful spring nail looks.”
Each polish incorporates Sally Hansen’s Insta-Dri technology, which contains a 3-in-1 formula with a built-in base and top coat that dries in 60 seconds. Also featured with the polish is an improved precision brush that provides full coverage in just one stroke, the company said.
“There is perhaps no one more loyal than a Peeps fan,” said Caitlin Servian, brand manager at Peeps. “They are always looking for new ways to express their Peepsonality during the season. We are proud to partner with Sally Hansen to offer consumers another stylish way to experience Peeps this year.”
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The shades in the collection include:
- Peeps Yellow, a sunnier-than-sunshine yellow;
- Peeps Pink, a perfect pop of pink;
- Peeps Lavender, a mauve hue;
- Peeps Blue, a vivid shade of azure;
- Peeps Fruit Punch, a punchy red shade;
- Peeps Sparkly Wild, a clear polish with pastel sparkles; and
- Peeps White, a creamy white shade.
In addition, each bottle features a Peeps brand logo on its cap with chicks and bunnies.
Consumers can find the Sally Hansen Insta-Dri x Peeps collection online at sallyhansen.com.