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06/10/2021

Schick, St. Baldrick’s Foundation partner on special-edition razor

Gisselle Gaitan
Online Editor
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Schick Xtreme is teaming up with the St. Baldrick’s Foundation on a special-edition razor.

The “Shave The Day”-themed Xtreme 3 Sensitive Razor was designed to honor the company’s second-year collaboration with the childhood cancer research charity.

Featuring an image of the bald hero XtremeMan, the special-edition razor contains a QR code that directs consumers to download a “Shave The Day” game for free, which allows users to turn in-game points into real dollar donations to support St. Baldrick’s, the company said.

Originally launched in 2020, the game calls on players to dodge oncoming obstacles to shave heads and rack up points that equate to a real donation in dollars.

The special-edition Schick “Shave The Day”-themed Xtreme 3 Sensitive Razor can be found at major retailers across the country.

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