Selena Gomez’s Rare Beauty teams up with Sephora for return of ‘Make A Rare Impact’ initiative
Sephora and Rare Beauty, founded by actress Selena Gomez, are coming back together to recognize World Mental Health Day with the second iteration of the “Make A Rare Impact” campaign.
Through this initiative, the beauty retailer will donate 100% of global Rare Beauty sales to the Rare Impact Fund on Oct. 10, which also happens to be World Mental Health Day.
“I'm incredibly grateful to continue our partnership with Sephora for World Mental Health Day,” said Selena Gomez, founder and creator of Rare Beauty and the Rare Impact Fund. “When I launched the Rare Impact Fund my goal was to expand access to mental health services and education for young people—something I craved in my own youth. The mental health crisis continues to impact young people disproportionately and partners like Sephora are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”
Founded in 2020 by Selena Gomez, the Rare Impact Fund is working to mobilize $100 million for organizations that help increase access to youth mental health serviced and education globally.
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“It is with great pride that we renew this unique partnership with Rare Beauty and the Rare Impact Fund. At Sephora, we are driven by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty, and we are proud to have built a community of committed brands that share this vision and act upon their values. Rare Beauty’s commitment to mental health is a perfect illustration of how beauty can make a difference, and we are committed to make this initiative a success across our markets,” said Guillaume Motte, president and CEO of Sephora.
Sephora also noted that it will leverage its global reach for the campaign by spanning efforts across 27 markets where it operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, India, Indonesia, Italy, Mexico, New Zealand, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the United States.
“Sephora wants prestige Beauty to be a safe and welcoming space for everyone, and we are proud to leverage the power of our Brand and of our global network of stores and digital channels to support the Rare Impact Fund and its mission. Last year was already a major success, and we hope for an even greater impact this year, thanks to the power of our passionate worldwide community,” said Deborah Yeh, global chief marketing officer, Sephora.
The Rare Impact Fund currently supports 26 organizations across five continents, expanding access to mental health services and education for young people.
